Thursday, March 10, 2011

看阿里巴巴如何做邮件营销


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Aico数据营销电子报 第4期

看阿里巴巴如何做邮件营销

     阿里巴巴是一家销售导向的公司,其主要销售模式是电话销售和直销两种形式,但随着业务的深入发展,其正在尝试将邮件营销与电话结合。

    邮件做前期的用户培训,待用户培育到一定程度,即被称为"成熟"时,将由电话或直销跟进。

         
阿里巴巴
邮件EDM + SNS组合营销

    在欧美,将社交媒体SNS元素加入到EDM营销邮件中已经是非常普遍的情况。
    EDM邮件营销中的SNS分享,可以看作是一种新应用。虽然目前转发功能使用频率还不太高,但随着微博的兴起与狂热,几年以后可能又会是另一番景象了。

         
EDM+SNS
邮件营销对B2C网站的7大作用

    邮件营销在B2C网站中的作用从来没有被忽略过,只是网站不同,对邮件营销重视程度也不同。这里总结下邮件营销对B2C网站的7大作用。
    一:开发潜在顾客;
    二:辅助电话推销;
    三:激励转介绍

         
B2C邮件营销
 

Aico数据营销平台:

1. 整合邮件、短信、传真、电话多种 媒体资源;
2. 完善的数据分析功能;
3. 完美的数据安全解决方案

Aico功能之:用户数据收集功能

    在精准营销的范畴内,数据无疑是最核心的。无论是上了一定用户规模的企业,还是创业初期的企业,开发新用户是永恒的话题。

    Aico精准营销平台具有搜索企业信息的功能,系统可以自动搜索互联网,收集那些你需要的企业信息如名称,电话,地址,邮件地址,联系人,企业规模等,并将这些信息保存到系统中。   

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3 Comments:

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